These are the words of Shri. Tolaram Anantlal Choudhary the founder of Bikaner Sev Bhandar a brand that is drawing people in hordes from far and near to savour its namkeen and sweet specialities. The journey that began on 14th July 1961 is now over 5 decades old spanning three generations. What remains unchanged is the quality authenticity and that passion to delight customers. Back then Bikaner Sev Bhandar was called Bikaner Sev Bhujiya its flagship product that was introduced at rs. 1 per kg. at its modest factory and outlet at Govindhalwai Chowk Raviwar Peth in Pune.